With the end of the year approaching, along with it comes much holiday shopping, Christmas gift buying, and of course, many new gym-goers after New Years. It can be easy to do all of your shopping at big chain outlets or strip malls, but we believe it's better for everyone in the community to support local business.
Saturday, November 25, 2017 is Small Business Saturday® ("Shop Local Day") – a day to celebrate and support small businesses and all they do for their communities. Below are 5 worthwhile reasons to consider shopping local this holiday season.
5 Benefits of Supporting Local Business this holiday season
1. You help create jobs in the community
The money that is spent in small businesses will go back into the community in the form of local job creation.
According to the Small Business Administration, there are 28 million small businesses in America. These businesses account for 54 percent of all sales in the U.S., plus small businesses have provided 55 percent of all jobs and 66 percent of all new jobs since the 1970s. When you make a purchase at a small business, you are doing your part to stimulate the local economy!
2. Small businesses give back to the neighborhood.
Small businesses go beyond writing a check to a local cause. They’re more likely to develop partnerships and strengthen ties with people in the neighborhood. Brick and mortar establishments can serve as community hubs, such as the coffee shop that holds open mic night or the pizza parlor that sponsors little league fundraisers.
3. Your tax dollars stay local.
Shopping at small businesses helps keep money within the neighborhood. A series of studies by the research firm Civic Economics found that 48 percent of purchases at local independent businesses go right back into the community, compared to less than 14 percent of sales made at chain stores. Your tax dollars stay locally, going toward public services, better schools, and libraries.
4. It helps keep communities diverse.
Sure, we all love and go to the mainstream retailers, but can you imagine what it would be like to live in a place with nothing but non-descript strip malls? By participating in Small Business Saturday, we’re making sure independent businesses thrive by adding to the vibrancy and uniqueness of a community. It would be tough for the charming trinkets shop or the mom and pop deli around the corner to stay afloat without your patronage.
5. Small businesses offer more unique products.
You can get away from the mass-produced items found at big box chains by shopping at an independent retailer. You’ll be able to find locally made gifts that are perfect for your significant other or enjoy a one-of-a-kind specialty drink at the local watering hole.